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What Fondacos does after a brand and a shop decide to work together

The introduction is only the beginning. Here is how a placement moves through an agreement, delivery, sales, returns and settlement in Fondacos.

Visual overview of a product placement workflow

A brand and a shop have agreed to work together. That is the exciting bit. The less photogenic part starts when the first box is packed: what was sent, what arrived, what sold and what should be paid.

Fondacos is built for that second part. It gives both businesses a shared record of a stock placement instead of scattering the facts across a PDF agreement, a spreadsheet and a string of messages.

First, agree what the placement is

Choose the products and quantities, the retail and settlement prices, the placement dates and the rules for delivery, discounting, returns and missing stock. A brand can work with a shop it already knows through a direct invitation. Businesses can also publish profiles, browse the marketplace and send partner requests.

Finding a partner and agreeing terms are separate steps. A request is a conversation starter, not an automatic order.

Then follow the stock, not just the total

The brand records dispatch. The shop confirms receipt. If 20 units were sent and 18 arrived, those two numbers stay visible. Neither business has to overwrite a count to make the screen look neat. Later sales, stocktakes, losses and returns are recorded against the same placement.

This matters because a number on its own is hard to act on. “18 in stock” could mean 18 received, 18 remaining or 18 expected back. Fondacos keeps the movement behind the number so the next conversation starts with evidence.

Settle what actually happened

As sales are recorded, the agreed settlement terms show what is due. At the end of the placement, the businesses can compare sold, returned and unresolved units against the original agreement. If something does not match, the discrepancy stays attached to the relevant movement.

Fondacos does not decide whether a product will sell. It helps the brand and the retailer see the same history, so they can decide whether to replenish, change the range or bring the stock home. The step-by-step guide shows the full workflow, and the brand and retailer pages explain what each side sees.